Convenience – Todays consumers weigh this factor heavily when becoming loyal customers. Technology has increased the methods to provide the convenience factor, and businesses that leverage the technology from the beginning and continuously update it, stay ahead. Businesses that don’t continue… well look at what happened to Blockbuster.
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Not suggesting that you have to make a game changing
innovation, but understanding the convenience factor and where to provide it,
can keep your business thriving.
Going Mobile
According to results of the 2013
Consumer Mobile Insights Study, released by Jumio, Inc, consumers want to
leverage the convenience that the smart device platform provides (and
interestingly chose convenience over security.) Leveraging a platform that consumers
want to use for convenience seems like a no brainer. But there are still
certain industries hesitant to provide a smart device application, one of the
reasons being that they don’t believe their customers would adopt it.
A recent study by the Business Insider provides
statistics to ease that fear.
- PC sales are declining, and smart device sales have increased
- People spend more time on apps than mobile web, and the usage of apps continue to increase.
- “The growth of mobile = more usage, new apps”
- Smart phones are being used to consume content: purchasing, retail, travel services, lifestyle, etc.
Provide convenience to your customers on a
platform they are currently using, a mobile device. Understanding your consumer
wants, and where they want it, can keep you far away from being the Blockbuster
in your industry.
Businesses Providing a Mobile App
Businesses Providing a Mobile App
Howard Orloff Imports - Automotive service
Carissima - Salon & Spa
Parsons Brinckerhoff - Planning, Engineering, & Construction Management Organization
MaddenCo - Software Warehouse for Tire Industry
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